As a marketer, I can guide executive decision-makers through the entire B2B buying journey. I’m also good at connecting top-of-funnel brand building with bottom-of-funnel demand generation, and can tell stories that move prospects from initial awareness to confident purchase.
Ebook: Unlocking Microsoft Defender
The Ask: Create a foundational, top-of-funnel guide to move security audiences (both technical SecOps and leadership CISOs) from the pain of tool fragmentation and alert fatigue toward a clearer, more confident case for unified, autonomous defense with Microsoft Defender XDR.
My Role: I developed the core narrative and wrote this ten-page guide, translating complex product features into a compelling "human + AI" story. I structured the content to build a case for change, from defining the modern SecOps challenge to proving the value of an AI-driven, unified platform.
The Outcome: An in-depth, product-led asset that served as the cornerstone of the campaign, effectively demonstrating the full value of Microsoft Defender and setting the stage for the expert-led services that unlock its potential.
Executive Summary: The Case for Unified Security
The Ask: Create a concise, business-facing version of the Unlocking Defender XDR story, designed to provide standalone value in newsletters and executive nurture streams where time is limited.
My Role: I distilled the comprehensive eBook narrative into a high-impact, two-page document. My focus was on elevating the business case for unified defense by emphasizing ROI, operational drag, and strategic outcomes over technical details to resonate with a C-suite audience.
The Outcome: A powerful, scannable asset that armed business leaders with the essential arguments for adopting Microsoft Defender, making the business case for unified defense quickly and effectively.
My Role: I distilled the comprehensive eBook narrative into a high-impact, two-page document. My focus was on elevating the business case for unified defense by emphasizing ROI, operational drag, and strategic outcomes over technical details to resonate with a C-suite audience.
The Outcome: A powerful, scannable asset that armed business leaders with the essential arguments for adopting Microsoft Defender, making the business case for unified defense quickly and effectively.
Infographic: The Real Cost of Technical Debt
The Ask: Design a visually compressed, lower-funnel asset focused entirely on measurable outcomes to drive purchase consideration for audiences already familiar with the product.
My Role: I synthesized the campaign's most powerful data points and ROI metrics into a clear, visual narrative. My role was to show—not just tell—how Microsoft Defender reduces complexity, improves response, and strengthens ROI for modern security operations.
The Outcome: A persuasive, data-driven infographic that clearly articulated the tangible benefits of Microsoft Defender, serving as an effective lower-funnel asset to accelerate the customer's path to purchase.
My Role: I synthesized the campaign's most powerful data points and ROI metrics into a clear, visual narrative. My role was to show—not just tell—how Microsoft Defender reduces complexity, improves response, and strengthens ROI for modern security operations.
The Outcome: A persuasive, data-driven infographic that clearly articulated the tangible benefits of Microsoft Defender, serving as an effective lower-funnel asset to accelerate the customer's path to purchase.
The "Fall Gap," a Data Story
The Ask: Translate a critical COVID-era data insight—an impending revenue gap for dental practices—into an urgent, persuasive ebook with corresponding promotion campaign that positions the client's platform as the essential solution.
My Role: I developed the core messaging and story arc, transforming raw platform data into a clear narrative that identified the problem and proved the client's value.
The Outcome: A 33-page data-driven guide that successfully framed an unseen business challenge, creating urgency and providing a clear path to resolution through the client's tools.
My Role: I developed the core messaging and story arc, transforming raw platform data into a clear narrative that identified the problem and proved the client's value.
The Outcome: A 33-page data-driven guide that successfully framed an unseen business challenge, creating urgency and providing a clear path to resolution through the client's tools.
HR Insights: A Data-Driven Content Series
The Ask: Position Jellyvision as a leading voice in HR and benefits communication. The goal was to generate earned media by translating original market research into a series of newsworthy, data-driven reports for an HR executive audience.
My Role: I initiated and led this content marketing program. I helped shape the survey questions with our research partners (Olinger Group, Harris Poll), synthesized the raw data, and wrote a series of annual reports that transformed statistics into compelling narratives.
The Outcome: A successful, multi-year content program that consistently generated earned media coverage in major HR publications. These reports became flagship thought leadership and lead-generation assets, solidifying Jellyvision's reputation as an industry expert.
