This is where I step outside the brief to identify and develop original, proactive concepts.
The Un-Swappable Number: A Carrier-Bound Identity Factor
The Problem: I identified a critical, network-level vulnerability in multi-factor authentication: SIM-swapping. This attack bypasses even robust security measures, enabling attackers to take over high-value accounts. Despite causing tens of millions in losses annually, no existing solution fully addressed this core weakness at the phone number level.
The Concept: The project began as a personal thought experiment and evolved into a fully architected, enterprise-grade solution. The process involved deep research into telecommunication standards, threat modeling against adversary TTPs, and designing a hardware-based identity factor that used existing carrier capabilities to create a new, "un-swappable" authenticator.
The Outcome: A comprehensive technical blueprint and a provisional patent application (U.S. App. No. 63/592,683).
The Autonomy Engine: A Privacy-First Femme-Tech Concept
The Problem: The 2022 look at the Supreme Court's Dobbs decision created an immediate, high-stakes crisis in femtech. Data from popular period-tracking apps—unprotected by HIPAA—was poised to become a legal weapon, putting millions of individuals at risk of prosecution simply for monitoring their own bodies.
The Concept: I proactively developed and pitched a concept built on a simple, powerful principle: a user's data could never be shared because it would never be collected. By keeping all information exclusively on the user's device, the app would provide a tool for empowerment and health management without creating a new vector for surveillance.
The Outcome: The concept was pitched not just as a public good, but as a strategic opportunity for the agency—a chance to leverage our technical and creative capabilities to solve a pressing human problem, create award-worthy work, and bring a timely, invaluable idea to our clients.
The Concept: I proactively developed and pitched a concept built on a simple, powerful principle: a user's data could never be shared because it would never be collected. By keeping all information exclusively on the user's device, the app would provide a tool for empowerment and health management without creating a new vector for surveillance.
The Outcome: The concept was pitched not just as a public good, but as a strategic opportunity for the agency—a chance to leverage our technical and creative capabilities to solve a pressing human problem, create award-worthy work, and bring a timely, invaluable idea to our clients.
Personalized Benefits Communication
The Problem: One of Jellyvision’s favorite clients asked a favor: help us make our printed benefits communication sound like your interactive decision support tool. The client's old benefits mailer was a folder with inserts from different benefits vendors. The package was confusing, and that made it difficult for a blue-collar workforce to make sense of complex benefits choices.
The Concept: I conceived and designed a new system using Variable Data Printing (a leading-edge application of the tech in 2013) to create a 1:1 mailer. This meant each employee’s guide reflected their specific name, plan, and costs, making the information instantly relevant and actionable.
The Outcome: Jellyvision strengthened a relationship with a client (her name is on the cover of the guide) that had become a strategic partner and advocate. Fun fact: Marnie saved my bacon when I was a freelancer in France during COVID. I made her new company a video benefits guide.
