Editorial Craft: Long-Form Thought Leadership | Executive Ghostwriting | White Papers | Research Reports | Brand Journalism | Narrative Architecture | Data Storytelling | Line Editing | Voice and Tone

Research and Synthesis: SME Interviews | Technical Research | Survey and Analyst Data Synthesis | Audience Analysis | AI-Assisted Editorial Workflows

Domains: Cybersecurity | AI Security | Generative AI | Agentic AI | Threat Intelligence | Security Operations (SOC) | Enterprise B2B SaaS

VML's sole writer on Microsoft Security Insider, Microsoft's editorial hub for security leaders, and long-form writer across Microsoft Security's broader cybersecurity and AI portfolio.

- Built the narrative architecture for and wrote State of the SOC (2025), Microsoft Security's flagship research report, from survey data, SME input, and Microsoft Digital Defense Report data. The report anchored a downstream content program for CISOs and SecOps leaders.
- Designed the five-act editorial structure for and wrote Securing the AI-Powered Enterprise, a four-part executive guide series on AI security and governance, plus the Agentic SecOps white paper for C-suite readers.
- Wrote long-form features and expert profiles for Security Insider from interviews with Microsoft security researchers and executives, contributing to 601% year-over-year engagement growth (FY24) and delivering 28 articles, 63 social assets, and 4 video assets, up to 31% beyond planned scope.
- Wrote the 2026 Microsoft Defender campaign narrative (CISO ebook, executive summary, infographic) and proposed the name and editorial framework for the SOC Signals blog series.
- Built AI agents in WPP Open to outline, check drafts against messaging frameworks and citation standards, and pressure-test them against target audiences.

Independent writer for growth-stage SaaS and technology companies in HR tech, fintech, edtech, and accessibility.

- Pitched and led a 2018 Harris Poll survey report for Yello that generated 70%+ of the year's marketing leads and lifted site traffic 10%.
- Rewrote BenchPrep's website (2021), contributing to a doubling of monthly demo requests, 70% more pages per session, and a 60% lower bounce rate.
- Wrote RevenueWell's The Fall Gap report (2020) from survey and platform data across 7,500+ practices. It became the top gated asset of 2020 and second in company history.
- Produced Inframark's annual benefits-enrollment video program (2019-2024), retained as a client after joining VML, managing the client relationship, design vendors, and production.
- Other clients included Jellyvision, M1 Finance, Evive, and AudioEye.

Early member of the original ALEX team, writing thought leadership, research reports, and executive communications for HR and benefits buyers.

- Created and ran ALEX's annual benefits-communication survey report for five cycles with Olinger Group, then Harris Poll, turning each into a thought-leadership program covered in HR and benefits trade press.
- Published bylined articles in HR and benefits trade press, including Strategic HR Review, and was quoted as a subject-matter source in PLANSPONSOR and PLANADVISER.
- Owned the ALEX blog end-to-end, publishing three posts a week.
- Wrote Jellyvision's first external brand guidelines for partners, resellers, and enterprise clients.